What’s this tool?

I don’t know yet what to make of this. A website called Crazy Egg promotes an upcoming service that appears to combine clicktracking with some of the representations found in eyetracking. So, once the site goes live, you’ll be able to get a visual representation of where on your webpages people are clicking.

You probably already know what people are clicking and what they aren’t. But a visual tool could be handy. Don’t expect this to replace eyetracking; it’s apples vs. oranges. Where website users click and where they look are two separate matters, and tell you very different things. (Thanks to Matylda Czarnecka for the pointer.)