My corporate mantra

I really like this quote, spotted in the MediaPost Video Insider column, “Four Ways to Improve Your Online Video Ads“:

“The thing to realize is, interactivity is not just the icing on the cake when you’re dealing with the Web — it is the cake. People watch TV, but they use the Internet.”

I’d have to say that this is the premise upon which my new company is being built.

(And BTW, a decent corporate site is coming soon. We’ve been focusing on the company’s public sites, like YourMTB.com, so EnthusiastGroup.com hasn’t gotten designed yet. Soon.)