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A marketing experiment with a little risk
By Steve Outing on Jun 15, 2006 in Advertising, Citizen media
We’re trying something new on YourMTB.com: It’s this contest promotion done in conjunction with Spenco Cycling. The idea is that Spenco and YourMTB.com are giving away 10 pairs of the company’s new mountain biking gloves to registered users of YourMTB.com. To get the gloves, our users have to be among the first 10 people to post a note about why they need or deserve them, and they must agree to post a product review of the gloves on YourMTB.com after they’ve had some time to use them.
I think it’s great that Spenco was willing to give this a try. (We came up with the idea and pitched it to them.) They’ll get 10 honest reviews of their product. So there’s some risk that they could get a bad review. And if one of the glove recipients posts a negative review, Spenco has agreed not to ask us to take it down.
I really like this form of marketing. A handful of bikers are happy about getting a free product; the company gets some testimonials that it can use. We’ll see how this turns out, but I suspect the risk of a bad experience for Spenco is small. If a company has a good product and has faith in it, then it should be safe to seek consumer reviews. If your product sucks, well, then don’t try this.
This is an experiment, but I’d like to do more of these. We’ll see how it goes!
On Sep 10, 2006, Jemima Kiss said:
Fortunately in this case I think it\'s unlikely. The scene was filmed by Irwin\'s full documentary film crew, rather than some bystanders with mobiles, so the footage would need to be passed on by his colleagues to end up online. Given the obvious emotional distress of his manager as he described watching the footage back, I be extremely surprised if it did see the light of day.
Have you checked out your Irwin-related Google ads though? I\'m being sold a \"Steve Irwin T-shit: Remember the legend\" while I write this…
On Sep 13, 2006, Howard Owens said:
The past few days, I\'ve seen a trickle (but steady) of searches for \"video of Steve Owens death.\"
I don\'t know if they\'re confusing the last name and really looking for Steve Irwin\'s death, or if they\'re looking for this episode of Eastenders: http://youtube.com/watch?v=c01MW9a0feY
On Sep 23, 2006, Chris S. said:
The world has lost one of it\'s best.
On Sep 27, 2006, crystal s. age 1o said:
steve was a good man. i learned a lot by reasherching him for a project in school. its really sad he died. it was all a bluff to me. if i cant see the viedo than i dont belive he died by a stingray.
On Sep 27, 2006, crystal said:
lol crystal is me : )
On Sep 27, 2006, crystal said:
howard go on http://www.steveirwin.com/dethviedo or http://www.youtube.com
On Sep 27, 2006, crystal said:
sorry spelled 1st address wrong
http://www.steveirwin.com/death viedo
On Oct 2, 2006, judy said:
i will miss watching him on tv….your biggiest fan
On Oct 6, 2006, robyn said:
dear terri i am so sorry about steve
On Oct 7, 2006, huwet said:
dera terri he was a great man n a joy to watch on tv he was a legend in my eyes sorry about steve xxxx
On Oct 7, 2006, josh allen said:
steve was awsome he was my life long hero i loved that man i always told my mom \"mama one day im gonna meet that man and be just like him\" there will never be a man as great as him ever…
STEVE IRWIN MY HERO WILL ALWAYS LIVE WITH ME
On Oct 8, 2006, Emily Voyles said:
hi my name is emily voyles i am 12 years old and live in bullard tx.steve was awsome , learned from watchng his show that steve was outgoing,fun,loving,and did care what people thoght of him,and most of all he loved his family,i think we should all be like him!!!!The world will never for get him.
love Emily Voyles
Steve is watching over us from a better place!!!
On Oct 9, 2006, emalee sacco said:
steve irwin showed all around the world how much he loved his job, country and most of all animals. terry i give you love as i will miss him and he will always be my hero. bindi and bob are going to be great following in their fathers footsteps. good luck bindi and bob.
i send love to the whole irwin family and close friends
luv emalee sacco
On Oct 9, 2006, richiebelle Lee said:
hi! my name is richie belle from philippines. my daughter bianca nd aaliyah, love steve, he is awesome!!! we will never forget you!!!!
On Oct 10, 2006, Cathy Clinard said:
I loved watching Steve he is and always will be the greatest! My love and prayers go out to the whole Irwin family, Steve will truely be missed!
On Oct 10, 2006, jr montejano said:
its to bad he pastaway now my kids wont be able to see him when i have them like i had that honor to see him
On Oct 11, 2006, Mallory said:
Hi Irwin Family
I\'m sorry about Steve. My family and friends think he\'s the coolest guy in the world. We\'re really sorry he\'s gone and we\'ll all miss him.
On Oct 12, 2006, Kimmy Whitaker said:
Dear Terri,
I am so very sorry about Steve. He was a great man. Just keep in mind that even though his body is gone, his spirit lives on in your children. Bindi and Bob will always be a part of you and Steve and that is something you and Steve will share together forever. I can only hope to one day find a man that is as wonderful as Steve Irwin.
Sincerely,
Kimmy
On Oct 13, 2006, mallorie said:
im so sorry your huspend died!!!!!!!!!!!!! he was a good man.
On Oct 13, 2006, mallorie said:
I LOVE YOU !!!!!!!!!!!! YOUR SO SWEET AND KIND AND THAT SHOULD NOT OF HAPPENED TO HIM…….
On Dec 12, 2006, Gary L. Gould said:
Steve Irwin, was a King among men. Never, in my 55 years on this planet have I seen a man, that lived life with such zeal,purpose,love,wonderment,and, love of life!! Teri, you(and he) were so lucky to have the time you had together. My deepest heartfelt love, and, sympathy go out to you,Bindi,Baby Bob, and the entire Irwin family. You will be in my prayers, everyday, for the rest of my life. He is,andalways will be, sorely missed by the millions you both touched! GOD\'S SPEED. I LOVE YOU ALL. Gary L. Gould ,Lebanon,Ohio,USA
On Dec 13, 2006, justin campbell said:
steve Irwin was my true hero ever to like animals very lot.
On Dec 17, 2006, Dom Taraborelli said:
My daughter Megan and I loved to watch Steve with all of his inspiration and enthusiam for life and for the outdoors and outdoor animals. He is sorely missed by us and nobody will ever take the place of what he did and the feeling we still yearn for his charisma and positive outlook on life. His attitude of wildlife to live and let live is a blessing from God. I suppose God needed him more than us selfish humans on earth and I know he is now serving his purpose with God. God bless you Steve and your family and many, many friends. You are missed. Dom Taraborelli, Gilbert AZ
On Dec 22, 2006, Annie surridge said:
Hi My name is Annie,
You might remember me because i gave Bindi a letter .
Yes i really want to go to your zoo we might be going but if i don\'t i\'ll just have to get some gossip of my friend who\'s been to your awsome zoo.Love Annie
On Dec 25, 2006, M/Sgt. Joe W Frazier said:
My name is Joe W Frazier, and I have always wondered how steve managed to keep his fingers and toes as long as he did filming these movies. My last windlife encounter was with Steve when he was in the Everglades in south Florida U.S.A. Steve was explaining the life of these gaint river snapping turtles that make their homes by boring a place out in the banks of rivers. When this king sized turtle got hungry it opened it\'s mouth and used it\'s tongue,wiggling it as bait. When the uunsuspecting fish or other water creature got within range of his powerfuls,sharp jaws,…wham!! the turtle had it\'s fresh meal in its mouth. Steve said,\" Those powerful jaws had the unbelieveable power to to kill or injure most any fish in the state of Florida\". While Steve was telling everyone about this particular turtle he was searchinhing for in that that segmenment of this story,he was probing the river banks with a long slinder stick,when he hit the turtles hard shell he announced that he thought he had discoverd one of those \" Snapping Turtles\" in this particular river bank, Steve jumped into the river and wadded into the murkey waters, bent over and when he had turned back around to show his gaint turtle with this fancy tongue it used to lure fish into the killing range of his long neck and deadly,sharp,edged mouth. Steve placed a stick into it\'s mouth and the stick was severed by this turtle\'s jaws. I cannot believe that a man would willingly search the river bottoms for such a animal w/o first having it placed into a positon so Steve could grab the turtle\'s shell and be in a safe position from those dangerouse jaws
On Dec 26, 2006, peaches said:
STEVE WAS MY HERO AND WILL ALWAYS BE, and to his family keep your head up and there will be better days,Godbless!!
On Dec 26, 2006, HYDRO said:
steve i\'ll always pour out a little liquor for you homey, it takes a brave man to do a job like you have steve and i thank you and your family for that i grew up watching you as a matter of fact you were like a father figure to me you tought me how to watch my enemies and watch out for those who pray against,you know what im saying LOVE YOU STEVE, ALWAYS AND FOREVER
On Jan 2, 2007, Carolyn Hilburn said:
Terri, As the New Year begins, I know your heart is broken that Steve is not with you. I know from experience that only time heals the pain.I am so glad that you have your two darling children, so part of Steve will always remain. I have no doubt that they will carry on Steve\'s mission. Bindi is so mature for her age, but I know you will allow her to be just a child as well.I still grieve with you, and you will always be in my thoughts and prayers. Carolyn Hilburn, RN
On Jan 6, 2007, William A Stewart said:
I miss the guy still,was watching DVD His movie.He made a life time impact, we still reflict on him.I think of my own life every time a 18 wheeler Truk speeds or almost climbs over my little car.I wouldnt be as well known, but what is my part in this world.It is a wonderful life. THANK YOU ERWIN FAMILY. From: William A Stewart Jax.FL.U.S.A.
On Jan 8, 2007, Raelynn Cornwell said:
I miss Steve Erwin becouse he was my hero to me becouse he saved many wild life animals from being extint or dead.Anyway he was the most coolst guy ever to me and to many other people to. Ijust wanted to tell him and his family that I have all the things that make me remember Steve for ever.I will always remember Steve Erwin in my head.One last thing I hope Steves family will keep their tradition his wife,Bindy and their new son.
from Raelynn Cornwell
P.S. WE LOVE YOU STEVE AND FAMILY!!!!!!!
On Jan 8, 2007, RAELYNN said:
WE MISS YOU WE MISS YOU WE MISS YOU WE MISS YOU WE MISS YOU WE MISS YOU WE MISS YOU WE MISS YOU WE MISS YOU!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
FROM.RAELYNN CORNWELL
On Jan 10, 2007, Angi Delecki said:
Teri, Bindi and Baby Bob, J\'m very sorry for your loss, I wish I could say something that would make the hurt go away but I can,t. Teri I have lost 3 people in the last 6 years that I have been very close to, time does help but you will always miss him. He was an awesome man. Coming to your zoo has been a dream for me maybe someday it will come true, even though Steve is no longer with us meeting you and the rest of your family would be an honor. God bless you Teri, Bindi and Baby Bob.
Love from a Freind
Angi
On Jan 21, 2007, Tamara said:
i hope the video never gets out. We should remember him like he was. Full off live and always friendly!!!!!! I wouldn`t want one off my children having to see how i die!!!!
I wish you all the love in the world, just keep together like you have done so far and you will get trough this as a family. I know that Steve watches over you and youre babies Terry. They will always have the best of the best gardian angel anyone could wish for.
God will bless you Terry, Bindy(you go girl) and baby Bob.
Love from the Netherlands.
Tamara and daughter Ashley.(ps.i hope i spelled evrything wright)
On Jan 21, 2007, Samantha Powell said:
I am so sorry about Steve he was a great guy that loved animals so much and loved what he did. I wish that I could of met him. I love animals and soon hope to be a marine biologist so he was a great influence to me.
On Jan 25, 2007, Jasmine Siarne Fairb said:
I feel sorry for Terrie, Bob and Bindie. Steve was and always will be my herro. When I\'m older I want to get a job at the where Steve worked. I love him.
On Jan 25, 2007, Terry Rapine said:
Terry Rapine – January 25, 2007
Just the thoughts of Steve Irwin\'s last video being released would be defasting! Never should this happen.
Words can\'t explain the sadness I have for Mr. Irwin\'s family. He was an incredibly person and advacate to so many people. I spend a lot of time watching his programs. Its just not the same. I am hoping in time they play his re runs more often. I am also very impressed with Bindi, Bobby and Terri. The talk shows they have been on were outstanding. Keeping up a legacy for Steve is a fantastic thing to do. The was no one like him. The Irwin family arestrongheart people. My thoughts, my prayers and my love are always with them. Thank you for all the love of animals.
On Jan 26, 2007, Karen said:
Steve was the greatest!!! My prayers go out to his family. We loved to watch Steve and he will be missed greatly. What we liked most about Steve and his family is all the love and compasion they had for the animals. Our children took it really hard when they found out what had happen to Steve. One day we all hope to be able to visit the zoo and meet the Irwin family that is keeping the dream of one of the greatset men on earth alive. I think it\'s great!!!! Teri, Bindi,and Baby Bob we love you and we are very sorry for your loss. We will miss watching him on T.V. but we will continue to watch the reruns because we loved him so.
On Jan 29, 2007, Denise said:
We really thought Steve was the greatest! I still can\'t belive he is gone, when I watched his last special and the \" Crickey what an adventure\" It made me cry, it is so sad! We will miss him!
On Jan 31, 2007, Anthony said:
Steve Irwin was a great man, but i think the video should be released. Not the whole thing, i dont want to see him die, but it would be nice to see all the pre-death footage, he\'s always so happy and exciting, and that would let everyone know that he died doing what he loved, and was happy.
On Feb 6, 2007, Brittany said:
I couldn\'t believe it when I heard the news. I was getting ready to sleepover at my friends house when my mom told me. It was really hard to try to get into a good mood after that. I\'ll miss him so….much. I watched everyone of his episodes.
On Feb 7, 2007, nora asi said:
dear terri im practially crying over this letter because i loved steve so much as much as im not there wanting to comfort you i would like to say that you will reunite with him in heaven i am so sad he died god bless his soul i think about him always he is my idol i want to be like him when i grow up and conserve wild life please take care and gods speed and i would love to meet you and bindi and bob and work in austrailia zoo for the rest of my life love nora asi age 13
On Feb 10, 2007, mark said:
hi this is mark and i am bored right now. there are no good videos of his death. it makes me mad. but he was cool!!!
On Feb 14, 2007, BAYLEY FRITSCH said:
hi my name is Bayley i have lost my hero i will never forget him i am still sad i went to australia zoo and it was so sad seeing all the flowers.crocs RULE STEVE IS AWESOME
On Feb 15, 2007, sophie nelson said:
hi i am sophie nelson and i am sorry about your hasband. steve irwin was a big influence in my life and it was sad to see him go. i would just like to know that you and bob and bindy are ok. one day i hope to be like your and your family. i would also like to meet you bob and bindy one day.
On Feb 15, 2007, caroyn nelson said:
hi how r u stevev irwin rules and one day when my dought sophie gorws up she wants to be like you and love crocs
On Feb 18, 2007, Cassidy Hartmann said:
Hi Steve. I am really sad that you died but your family is doing fine. So is the world. I loved your show and I watch it almost all the time. You are great. I am doing a report on you and I have to dress up like you and act like you. Every one I know loves you and so do I. I miss you and I love you too. xoxoxoxoxoxoxoxoxoxoxoxoxoxoxoxoxoxoxoxoxoxoxoxoxoxoxoxo!!
On Feb 25, 2007, kayleen Erich said:
hi really love to watch his video\'s that he did. he help me with discovoy in school if you know what i mean. he was a good person that was around and his family………………………………… But that is why i think that and is it RIP steve irwin
On Mar 19, 2007, Kimberley Justine Mc said:
I really luved stieve & I miss him sooooooooooooooooooooo much. He had such dedication. Me & my friend Josie are Stieve gurus! Well I hope he is having fun in Heaven & I wont stop praying for the Irwins! love Kimberley McCulloch
On Mar 25, 2007, Cassidy Hartmann said:
Hi Steve. I just wanted to tell you that I am doing a report on you and I am going to put my hair like yours. I extremely miss you and extremely love you.
On Mar 30, 2007, Test said:
Hi all!
G\'night
On Mar 31, 2007, Michelle Sekellick 1 said:
To, Terry Irwin,
My fiancee,looked just like your husband,I have the pictures to prove it… I know how your heart is breaking, Jeff was his name and he died 4/17/02 but we all used to call him the croc hunter, because of the, uncanny resembulance, of your husband. We watched your show all the time, and family members couldn\'t believe the way they looked a-like. When Jeff got killed, also, he was in a car accident,my heart was and still is broke,I know how you feel… Jeff saw and did know what your husband looked like,because we called him the croc-hunter and used to send him pictures of your husband in the mail, from magazines we would find. I saw you on TV, when you said \"I LOST MY PRINCE\", and I cried again ,because I know how you feel, Your Steve and my Jeff, looked so much alike, and even though Jeff, was just a regular guy, he ment, as much to me, as Steve ment to you. I\'m the same age as you, we both lost our \"PRINCES\", I only hope, I can help you greive, peacefully, because,I only wished you could see how much they looked alike. Please don\'t cry, he can see you, and when you think he is there, he is. Jeff was the love of my life, even though, I had to move on, and you will some day, I know you feel the same way. If you haven\'t dreamed of him already, you will!!! No one will replace either one of them, for either one of us, but at least you if you want, You have someone , who has lost the same looking man, even though, he wasn\'t the \"Croc-Hunter\" He was my \"Prince, Too\"
God Bless You,and your children, Bindy, is already a star, a very couragous, child, and will pick up , where You and Steve left off. God Bless you, and God save you and your family, in this very,very, heart breaking time. My name is Michelle Sekellick, I live at 116 Jackson St. Port Carbon, Pa. 17965 (570)-622-3507. If you could only see how much they looked alike, you would know, that no matter how many people sent you their symponthy,all well and respected, because you had a great, teacher father, freind, and companion the world lost a GREAT CROC-HUNTER EXTRODINER, But we both lost the best companions, friends, fathers, and all around \"GOOD MATES\", we\'ll ever have. Maybe some day we both can both throw a \"
Shrimp-on-the Barbie\" for both of them.
On Mar 31, 2007, Michelle Sekellick 1 said:
Call me if you want, I\'ll understand if you don\'t, I just wanted you to know, that, I know how it feels………..
On Mar 31, 2007, Michelle Sekellick 1 said:
P.S. No one needs to see that viedo, Seeing him the way he was, is all we need!!!!!!!!!!! GOD BLESS THE CROC-HUNTER, AND HIS FAMILY!!!!!!
On Mar 31, 2007, Michelle Sekellick 1 said:
See Ya, Mate!
On Apr 3, 2007, Sea Sun Sky Tata said:
Steve, You\'re the best. You\'re my hero. I will miss you all the time.
On Apr 14, 2007, lynn branham said:
steve will be greatly missed and loved . he brought smiles to alot of children . i cant believe he is gone and we will miss him and god bless the irvin family . i know his daughter will follow in his footsteps i know my children will miss watching him love the horton family and branham family
On Nov 15, 2007, katie Royal and Fami said:
hi im katie i did an aessa about a 7 day cruise and i won a trip 2 be a zoo keeper for a week and help move crocs with you and your crew i got an A for the aessy and i\'m hurt caues youre gone i will miss you with the saying \"Crocs rule woo\" as u hold your hand up we will miss you and bindi sounds just like her pop ! The Royal Family
On Nov 16, 2007, sarah witt said:
hey terri blindi bob i am so sorry about steve\'s death it was sad to see australia\'s best mate die to the animals there are still alot of people caring for u terri and bob blindi are still here i have just finished reading stve irwin\'s book it taken me more then a year to read it because it always made me cry to bob (robert) mate dont worrie ur dad love u heaps ive meet steve once and i tell u what all he did was talk about his family and animals he said thats all i care abou god bless u steve ur a great man every one cares about you no one will forget about you
On Nov 17, 2007, daniel said:
Dear terri,
i am so sorry our beloved steve died i have made several powerpoints and played them on Steve Irwin day
On Nov 24, 2007, Annie Surridge said:
Hi its Annie again
I went to the zoo in 2007 and it felt like i was at Disney Land thats how big it was.
I still remember all the animals and my favourite Alagater was Annie
of course
It was one of the best things i did in Queensland
Im very exited to see how big Aussie Zoo was and how well it runs
ITS THE BEST ZOO IN A BILLION YEARS
Love Annie Surridge
On Nov 29, 2007, DENNIS MARTINEZ said:
WE LOVE YOU STEVE IRWIN AND MY SON NATHAN MISS YOU SO MUCH LOTS OF LOVE FOR BINDI N YOUR WIFE MAY GOD HAVE YOU IN YOR HANDS
On Dec 26, 2007, Hamda said:
hi bindi
my name is hamda and iam 9 year old and i love your show, i watch it every wensday and i feel sorry that your dad is deid. i was thinging that if you give me your phone number we can chat ok. bye bindi and good night.