I have an idea for my next Editor & Publisher Online column, but need the help of newspaper new media folks. This was also posted today on the Online-News discussion list:
I have some simple questions for you: WHAT IS IT THAT YOUR NEWSPAPER SHOULD BE DOING, BUT ISN’T? AND WHY IS THAT? (Institutional intertia? Executives still holding on to old business models? or …?)
What I’m hoping for is that some of you will look at your newspaper operations and tell me what you think is wrong with it, and what the executives at your company are failing at. I’m really hoping for some FRANK responses.
I’ll guarantee you anonymity and won’t identify your newspaper — unless you specifically tell me you would like your name and/or newspaper used.
Correct me if I’m wrong, but I think there are plenty of people in the newspaper industry who have great ideas and have strong opinions about what their companies should be doing — but are stymied by less creative thinking (or perhaps rather unwillingness to go out on a limb) at the corporate level.
I’d love to hear your uncensored thoughts — and I bet the rest of the industry would benefit from reading them.
What say you?