What would you do with 15 minutes of spare time?

This is from a new study called Never Ending Friending, sponsored in part by MySpace. … It’s yet another example of how today’s young media consumers are more and more about interacting (two-way, new media) than being passive (one-way, old media). … As usual, consumers are leading the way — and most media and marketers are a step behind, just starting to figure that out.