How do you get people to post?

As a follow-up to the white paper Enabling the Social Company that I published for the Enthusiast Group recently, I’ve written another (shorter) one focusing on one of the most difficult problems faced by nascent community sites: How the heck do you motivate users to post?!

I don’t pretend to have all the answers, but I do offer 9 tips. Nos. 10 and beyond I’m hoping will come from the white paper’s readers. So after giving the new Talk, Why Don’t You a read, I invite you to submit your own tips to our Facebook discussion forum devoted to the topic.

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