How to save money on your design bills

By Steve Outing

This item is about saving money, not making it. … Look at the top of this page. See the graphic site logo or masthead with the flames? That cost $1.30 to produce. OK, maybe you get what you pay for, you’re thinking … but I kinda like it.

So the story is that I found the graphic with the flames on iStockPhoto.com, a wonderful and inexpensive web stock imagery resource. The site has a huge database of images — photos, illustrations, Flash graphics, video — with new imagery coming in every day. Prices for licensing are dirt cheap compared to traditional stock agencies. That’s because the work doesn’t come from high-priced pro photographers and artists, but rather any photographers or artists who want to add their work and make a few bucks.

The site sells images and graphics for different prices based on the size you want. For the graphic I wanted, the smallest size was available for only 1 credit (about $1.30), and that was big enough for my purpose. A bit of tweaking and font selection in Photoshop and voilá!, a $1.30 website logo.

If you haven’t already discovered iStockPhoto.com, check it out and save.

Author: Steve Outing Steve Outing is a Boulder, Colorado-based media futurist, digital-news innovator, consultant, journalist, and educator. ... Need assistance with media-company future strategy? Get in touch with Steve!