Serving your former customers

My May column for Editor & Publisher Online is up: “Serving Those Who Don’t Read the Print Edition.”

It’s a riff on how newspapers need to figure out how to serve the increasing number of people who are dumping their print habit and halting subscriptions to the paper edition (and serve those for whom printed newspapers have never been a media choice).

1 Comment(s)

  1. On Dec 28, 2009, KenNo Gravatar said:

    I recently made the plunge and cancelled my long time newspaper subscription as well. Since they have started publishing everything online, it is so much easier than wrestling with a big paper.

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