Serving your former customers
By Steve Outing on May 29, 2008 in News
My May column for Editor & Publisher Online is up: “Serving Those Who Don’t Read the Print Edition.”
It’s a riff on how newspapers need to figure out how to serve the increasing number of people who are dumping their print habit and halting subscriptions to the paper edition (and serve those for whom printed newspapers have never been a media choice).
