Printcasting and classifieds
By Steve Outing on Jul 30, 2008 in Advertising
Dan Pacheco and the Bakersfield Californian have an intriguing project (funded by the Knight Foundation) called Printcasting. It’s a niche publication initiative that works in both print and online, and addresses “long tail” content and advertising. (OK, that description sounds a bit dull, but it’s a cool concept.)
For my ReinventingClassifieds.com site, I’ve written up a little piece about the implications for classifieds that Printcasting represents. If you’re a media geek like me, you may find it interesting:
Printcasting: the advertising implications
