I need your help writing an Open Letter to Google

By Steve Outing

Over on ReinventingClassifieds.com, I’ve just posted the beginnings of an “Open Letter to Google.”

It’s in wiki format, and I’m asking your help in writing it.

Read about it in more detail over there, but briefly it’s in response to Google CEO Dr. Eric Schmidt’s public fretting about the state of newspapers and investigative journalism, and his suggestion that Google has a “moral imperative” to help figure out a new advertising model that will support important watchdog and investigative journalism.

If Google is willing to help, then the newspaper industry should take Schmidt up on that.

Here’s a video from AdAge.com of Schmidt sounding the alarm bell:

Author: Steve Outing Steve Outing is a Boulder, Colorado-based media futurist, digital-news innovator, consultant, journalist, and educator. ... Need assistance with media-company future strategy? Get in touch with Steve!