What a change-sensitive company looks like

By Steve Outing

Here’s another gem sent to me by my new e-mail buddy, retired management consultant Frank Pecarich. (Here’s my earlier blog item featuring his graphical representation of change-resistant industries like U.S. automakers and newspapers.)

So below is what it would look like if newspaper companies actually adapted to changes in the media landscape and watched (and reacted to) what’s happening with their audience/customers:

Pecarich says of such “change-sensitive” companies: “These organizations are certainly more rare these days but still exist. As fear immerses organizations and their members, there is less tendency to intellectually engage the actual ‘environment’ and a tendency to ‘hunker down’ and continue to deny the need to change.”

About Steve Outing

Steve Outing is a Boulder, Colorado-based media futurist, digital-news innovator, consultant, journalist, and educator. ... Need assistance with media-company future strategy? Get in touch with me!

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