Comments on: Do newspapers have 6 more months? http://steveouting.com/2008/11/15/do-newspapers-have-6-more-months/ Journalist, consultant, entrepreneur ... Musings on digital media, Web 2.0/3.0, & news in the Internet era Wed, 02 May 2012 20:38:02 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: No More Print Newspapers? because we read our news on-line « Ocean Interiors Blog http://steveouting.com/2008/11/15/do-newspapers-have-6-more-months/comment-page-2/#comment-22770 No More Print Newspapers? because we read our news on-line « Ocean Interiors Blog Tue, 14 Apr 2009 13:47:41 +0000 http://steveouting.com/?p=603#comment-22770 [...] Do newspapers have 6 more months? [...] [...] Do newspapers have 6 more months? [...]

]]> By: Advice for newspaper industry http://steveouting.com/2008/11/15/do-newspapers-have-6-more-months/comment-page-2/#comment-16639 Advice for newspaper industry Fri, 06 Feb 2009 08:17:20 +0000 http://steveouting.com/?p=603#comment-16639 [...] Their Google Juice Will All Media Go Digital By 2014? The End of Tangible Media is Clearly in Sight Do newspapers have 6 more months? Newspapers Jettisoning Top Talent to Cut Costs Newspapers - The Terminal UI Problem Murdoch: The [...] [...] Their Google Juice Will All Media Go Digital By 2014? The End of Tangible Media is Clearly in Sight Do newspapers have 6 more months? Newspapers Jettisoning Top Talent to Cut Costs Newspapers – The Terminal UI Problem Murdoch: The [...]

]]> By: Test 5858 « Publish2 Test Blog http://steveouting.com/2008/11/15/do-newspapers-have-6-more-months/comment-page-2/#comment-15572 Test 5858 « Publish2 Test Blog Fri, 16 Jan 2009 04:18:17 +0000 http://steveouting.com/?p=603#comment-15572 [...] Do newspapers have 6 more months? Steve Outing wonders whether newspapers CEOs can wait another six months to act. [...] [...] Do newspapers have 6 more months? Steve Outing wonders whether newspapers CEOs can wait another six months to act. [...]

]]> By: ALLABOUTGEORGE.com » The journalism bailout we’ve been waiting for http://steveouting.com/2008/11/15/do-newspapers-have-6-more-months/comment-page-2/#comment-14748 ALLABOUTGEORGE.com » The journalism bailout we’ve been waiting for Fri, 26 Dec 2008 12:32:21 +0000 http://steveouting.com/?p=603#comment-14748 [...] not Ross Douthat’s idea or Megan McArdle’s. Not Steve Outing’s take on last Thursday’s closed-door American Press Institute [...] [...] not Ross Douthat’s idea or Megan McArdle’s. Not Steve Outing’s take on last Thursday’s closed-door American Press Institute [...]

]]> By: Mitch Joel on the Death of Old Media | Micheal Rosenblum on Citizen Journalism and Crowdsourcing « Compassion in Politics: Christian Social Justice, Non-Profit Organizations, and Life Theology http://steveouting.com/2008/11/15/do-newspapers-have-6-more-months/comment-page-2/#comment-13619 Mitch Joel on the Death of Old Media | Micheal Rosenblum on Citizen Journalism and Crowdsourcing « Compassion in Politics: Christian Social Justice, Non-Profit Organizations, and Life Theology Fri, 05 Dec 2008 19:22:56 +0000 http://steveouting.com/?p=603#comment-13619 [...] Given that, will citizen journalism take over? Some people, like Steve Outing, only give the publishing industry 6 months. [...] [...] Given that, will citizen journalism take over? Some people, like Steve Outing, only give the publishing industry 6 months. [...]

]]> By: First, the bad news « Journalism 61 http://steveouting.com/2008/11/15/do-newspapers-have-6-more-months/comment-page-2/#comment-13371 First, the bad news « Journalism 61 Sat, 29 Nov 2008 07:59:03 +0000 http://steveouting.com/?p=603#comment-13371 [...] are questioning whether newspapers even have six months, and some are saying it’s time for a “Manhattan project” for the newspaper [...] [...] are questioning whether newspapers even have six months, and some are saying it’s time for a “Manhattan project” for the newspaper [...]

]]> By: Charles Batchelor http://steveouting.com/2008/11/15/do-newspapers-have-6-more-months/comment-page-2/#comment-13021 Charles Batchelor Fri, 21 Nov 2008 20:13:27 +0000 http://steveouting.com/?p=603#comment-13021 Right. Real estate is a great example of "local" branding that I forgot. Zillow.com and many local newspapers are forging relationships to the benefit of both. But, no one newspaper should have to do what Zillow did. But, the newspapers can bring more power to Zillow--and they were doing very well as it was. A classic win-win. And,as I noted, while I have no first hand info, I hear many publishers are very pleased with the Yahoo deal. The local newspaper brand is feeling pain right now, but they are getting their act together as info utilities and will come back. Right. Real estate is a great example of “local” branding that I forgot.

Zillow.com and many local newspapers are forging relationships to the benefit of both. But, no one newspaper should have to do what Zillow did. But, the newspapers can bring more power to Zillow–and they were doing very well as it was. A classic win-win.

And,as I noted, while I have no first hand info, I hear many publishers are very pleased with the Yahoo deal.

The local newspaper brand is feeling pain right now, but they are getting their act together as info utilities and will come back.

]]> By: Jesse Olive http://steveouting.com/2008/11/15/do-newspapers-have-6-more-months/comment-page-2/#comment-13019 Jesse Olive Fri, 21 Nov 2008 19:55:20 +0000 http://steveouting.com/?p=603#comment-13019 If you are strictly talking about their web site yes, but remember I am talking about newspapers owning niche web sites with high traffic. SEO is very important, but honestly, they should just start by acquiring top sites in specific areas, determined by performing analytics and discovering what type of searches are conducted most. For instance, REAL ESTATE. Jesse Olive President/Sensible Business Solutions Owner/Sensible Marketing Services http://www.sensiblemarketingservices.com 865.585.7459 If you are strictly talking about their web site yes, but remember I am talking about newspapers owning niche web sites with high traffic. SEO is very important, but honestly, they should just start by acquiring top sites in specific areas, determined by performing analytics and discovering what type of searches are conducted most. For instance, REAL ESTATE.

Jesse Olive
President/Sensible Business Solutions
Owner/Sensible Marketing Services
http://www.sensiblemarketingservices.com
865.585.7459

]]> By: Charles Batchelor http://steveouting.com/2008/11/15/do-newspapers-have-6-more-months/comment-page-2/#comment-13016 Charles Batchelor Fri, 21 Nov 2008 19:38:21 +0000 http://steveouting.com/?p=603#comment-13016 Search engine rankings mean little to local newspapers. They MUST be the place--print or otherwise--where local people turn for local information. And they often are. But not often enough. I misplaced my barber's phone number today and needed to make an appointment. I googled it. Bingo. That's the problem. And, funny, I have a local community web site with that info myself. I can get local movie time for here in Virginia at NYT.com, but I go to my newspaper instead. It doesn't have to BE local, but it just has to feel local. That's part of the power of the local news and info brand. And that is what advertisers are seeking, which is part of our logic behind Wuduplz. Search engine rankings mean little to local newspapers. They MUST be the place–print or otherwise–where local people turn for local information. And they often are. But not often enough.

I misplaced my barber’s phone number today and needed to make an appointment. I googled it. Bingo. That’s the problem. And, funny, I have a local community web site with that info myself.

I can get local movie time for here in Virginia at NYT.com, but I go to my newspaper instead. It doesn’t have to BE local, but it just has to feel local. That’s part of the power of the local news and info brand. And that is what advertisers are seeking, which is part of our logic behind Wuduplz.

]]> By: Jesse Olive http://steveouting.com/2008/11/15/do-newspapers-have-6-more-months/comment-page-2/#comment-13005 Jesse Olive Fri, 21 Nov 2008 16:58:06 +0000 http://steveouting.com/?p=603#comment-13005 Charles, that is probably because the newspapers have ONE site that this content is posted on. They need to have a central site, but, in fact I thought YOU mentioned this, also have more targeted web sites that are out there and that rank high on the search engines. If done properly, that would not only increase the exposure of the content and main entity, but it would also add value to advertisers as the ads could be more related to content, in turn, creating more targeted advertising. Or, they could advertise whatever across multiple avenues (web sites). Thoughts? Jesse Olive President/Sensible Business Solutions Owner/Sensible Marketing Services http://www.sensiblemarketingservices.com 865.585.7459 Charles, that is probably because the newspapers have ONE site that this content is posted on. They need to have a central site, but, in fact I thought YOU mentioned this, also have more targeted web sites that are out there and that rank high on the search engines. If done properly, that would not only increase the exposure of the content and main entity, but it would also add value to advertisers as the ads could be more related to content, in turn, creating more targeted advertising. Or, they could advertise whatever across multiple avenues (web sites). Thoughts?

Jesse Olive
President/Sensible Business Solutions
Owner/Sensible Marketing Services
http://www.sensiblemarketingservices.com
865.585.7459

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