Comments on: What Men’s Health Workouts can teach you about paid mobile

By: What Men’s Health Workouts can teach you about paid mobile: SteveOuting.com | (iverson's) currentbuzz

Sat, 10 Dec 2011 17:11:04 +0000

[...] What Men’s Health Workouts can teach you about paid mobile: SteveOuting.com By Barbara K. Iverson On 07/08/2009 · Leave a Comment via steveouting.com [...]

By: Tanya

Tanya — Wed, 06 Jan 2010 14:49:16 +0000

I recently purchased the new iPhone app Men’s Health Workouts for $1.99 on the iPhone App Store. Yes, I really should use it to get in better shape, but rather I bought it to try out a new form of mobile app payment made possible by Apple’s recent release of the 3.0 OS for the iPhone. Till now, iPhone apps could be purchased for a one-time fee (typically ranging from 99 cents to $9.99), and as a buyer you get free upgrades as new versions come out. But now, in addition to charging

By: What Men's Health Workouts can teach you about paid mobile …

What Men's Health Workouts can teach you about paid mobile … — Tue, 14 Jul 2009 00:47:05 +0000

[...] original here: What Men's Health Workouts can teach you about paid mobile … Category: Mens Health | Tags: ability, basic, craigslist, facebook, health, health-workouts, [...]

By: amir kurtovic

amir kurtovic — Sat, 11 Jul 2009 02:42:54 +0000

All of this sounds good except for the fact the people can get the same content for free on the newspaper’s website. If I can access the NYT through an iPhone app and pay, or get it through the iPhone browser for free, which one do you think I’m gonna pick? Without pay-walls around all of the content this would not be very effective

By: Build your community, not numbers « Mediascaper

Build your community, not numbers « Mediascaper — Fri, 10 Jul 2009 16:19:07 +0000

[...] tries to build a relationship with local businesses by providing free seminars. Men’s Health offers an iPhone app that users can purchase in order to buy its Workouts. While the The Seattle Courant didn’t have [...]

By: links for 2009-07-09 « A little Jack with that?

links for 2009-07-09 « A little Jack with that? — Thu, 09 Jul 2009 11:31:17 +0000

[...] What Men’s Health Workouts can teach you about paid mobile >> Steve Outing [...]

By: Barb Iverson

Barb Iverson — Wed, 08 Jul 2009 23:38:45 +0000

These are very sound ideas. You can sell sports or celebrity, but news is a tough sell, so you have to go for extras to make money. Good post.

By: What Men’s Health Workouts can teach you about paid mobile: SteveOuting.com | (iverson's) currentbuzz

Wed, 08 Jul 2009 23:36:29 +0000

[...] Posted by Barbara K. Iverson on Wednesday, July 8, 2009 at 11:36 pm. 0 Comments. via steveouting.com [...]

By: Steve Outing Suggests how to Sell Stories as add-on apps | (iverson's) currentbuzz

Wed, 08 Jul 2009 23:34:10 +0000

[...] via What Men’s Health Workouts can teach you about paid mobile: SteveOuting.com. [...]

By: Steve Outing

Steve Outing — Wed, 08 Jul 2009 15:48:39 +0000

Paul: I think for news publishers the things they can charge for are convenience and added-value, not necessarily content, as you suggest. Personalization features, if done well enough, I could easily see as a mobile news app upsell.

You’re correct that this approach won’t pay enough — alone. But we’re in an era of media where multiple revenues streams are a necessity. Mobile will be just one; I happen to think it can be a lucrative one.