Comments on: Real-time ads for real-time news http://steveouting.com/2009/10/22/real-time-ads-for-real-time-news/ Journalist, consultant, entrepreneur ... Musings on digital media, Web 2.0/3.0, & news in the Internet era Wed, 02 May 2012 20:38:02 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Charles Batchelor http://steveouting.com/2009/10/22/real-time-ads-for-real-time-news/comment-page-1/#comment-42783 Charles Batchelor Sat, 24 Oct 2009 16:46:21 +0000 http://steveouting.com/?p=896#comment-42783 It has been tried. I worked on a project with Associated Press called AddContext. We developed a taxonomic filter for the news and created links that fed off the news as it happened. http://www.leapfire.com/details/products.html Tried it across the AP feed over several hundred daily newspaper. What we learned here (and others have had similar experiences) is that 1) There is not a heck of a lot to sell in relation to most news, especially local news. 2) People looking at the news are not looking for "more information" for the most part. If you are searching on Google, you are searching. If you're reading the news, you are not likely searching. Click rate is lame. Finally, we didn't have this problem, but Google and Yahoo now have this in hand. Anyone interested should dive deep into the expanding filters and targeting abilities of these service providers. If you think this is a worthwhile market (it's not, BTW) you can set it up today via these services. It has been tried. I worked on a project with Associated Press called AddContext. We developed a taxonomic filter for the news and created links that fed off the news as it happened.

http://www.leapfire.com/details/products.html

Tried it across the AP feed over several hundred daily newspaper. What we learned here (and others have had similar experiences) is that

1) There is not a heck of a lot to sell in relation to most news, especially local news.

2) People looking at the news are not looking for “more information” for the most part. If you are searching on Google, you are searching. If you’re reading the news, you are not likely searching. Click rate is lame.

Finally, we didn’t have this problem, but Google and Yahoo now have this in hand. Anyone interested should dive deep into the expanding filters and targeting abilities of these service providers. If you think this is a worthwhile market (it’s not, BTW) you can set it up today via these services.

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