My latest Editor & Publisher Online column has been posted:
While it’s the metro newspapers, and any paper owned by an over-leveraged parent corporation needing to pay off debt, that are the most challenged by the digital transition, newspapers in small towns away from metro areas also need (different) advice. They have less pressure and a bit longer to come to terms with the Internet and mobile revolution and how they impact their print business and historic business model. But many could do a better job of taking advantage of digital trends.
I focus on two small papers in Idaho and Montana, and I’ve invited the editors to respond here if they’d like. I hope you’ll share your ideas for what small-town newspapers should do, too. (Comment area below.)