Blogging

I’ve been in touch with Twixa.com and its CEO, Kurt Huang, for some time while he and his team have been developing a new revenue widget for online publishers. You can see it on this post, next to the Tweetmeme (“Retweet”) button at right: ThankThis.

Click on the button and you can financially support this site AND support a charity that you choose. But don’t worry: You will not spend a dime (or a cent) by clicking.

The money comes from sponsors, whose messages show up in a pop-up box after you click “ThankThis.” Money earned when a visitor to this blog clicks on an ad in one of these pop-ups goes into the system, and is later distributed among:

• The site publisher (in this case, me)
• The charity that the visitor selects when he or she has accumulated enough points
• Twixa.com (which collects a small portion to run the service)

ThankThis is in private beta currently, and the ads you’ll see are from Google, so for now we’re not talking about much money changing hands. But if the service takes off and is able to sell enough sponsorships (or better, targeted advertising), I think this could turn into a nice extra revenue stream for online publishers.

An important point to note is that when you click “ThankThis,” the ad is not the prominent thing in the pop-up. Rather, it’s a note that tells you how many points you just earned; the ad is below that. To the right you should see how many points you have accumulated by clicking “ThankThis” on various participating websites and blogs.

When you get enough points to be ready to donate them, you click the “Donate Points” link and are presented with several options for spending them on a charity listed. (See the image accompanying this post.)

I like this idea, because … well, most people are cheap. They don’t want to donate money to a website that asks for a donation, and they most often ignore calls online to donate to charities. But with ThankThis, of course, donating money — yes, money — to a charity costs nothing.

Charity giving for cheapskates … what could be better?! (Count me among those online cheapskates, for the most part; but I do pay $5 a month for a Kachingle account and €2 a month for a Flattr account. Those services similarly aim to support multiple online publishers with user donations, but they distribute website users’ money while ThankThis distributes money from sponsors and advertisers.)

Will this work? I don’t know, but I like the concept and think that it has a chance of working. It’s not likely to support large newsrooms or anything like that, but, again, it might provide some extra money for the budget.

I’m disappointed that Kachingle and Flattr haven’t taken off in a big way yet, and I fear that ThankThis may suffer the same fate. If some BIG web publishers implemented any or all of these systems for networked user donations and put some marketing smarts into them, I suspect we’d see more money flowing. (I mean the likes of you, HuffingtonPost.com, About.com, et al.)

OK, I’m sold on the Facebook “Like” buttons that anyone can add to their site. I’ve added them to my blog items. Please Like them.

In an effort to integrate Twitter into my blog a bit better, I’m trying out Twitter’s @Anywhere, which adds a pop-up info box when you hover over an @ Twitter address (among other things). So, let’s see how this works with mention of a couple Twitter addresses…

@steveouting

@dmediakitchen

It’s pretty easy to set up. @Anywhere gives you a few lines of custom Javascript to add to your site or blog; I simply added it to the end of my Wordpress header.php file.

I like it so far. Notice the “more…” link in the pop-ups; they give you more info on the Twitter account that you’re hovering over. … I’ll explore and add more @Anywhere features later, when I have some free time.

When comments come into this blog, I moderate them before they are published. Like most blogs (or any web publishing platform that accepts user comments), this one receives far more comment spam than legitimate comments. Comment anti-spam program Askimet catches, I’d guess, more than 99% of my incoming comment spam.

In the last few months, I’ve noticed an increasing number of comment spammers getting past Askimet and into my comment approval queue. What’s both annoying and amusing is that the way these spammers are getting past my anti-spam measure is that they are writing personalized notes, which also include a link to some spammy website.

Here’s an example I ran across in my web travels today, on another site:

That one is of the generic “That was a terrific post! I’ve bookmarked your blog!” variety. Comment spam filters catch most of those, though not that one.

The ones that do get through to my moderation queue on this blog actually refer to what I was writing about. Someone (I’m imagining a low-paid Nigerian with at least rudimentary English skills working in a comment-spam sweatshop) is banging out inane comments but actually reading bloggers’ posts, or at least headlines, and tayloring the spam comment to the blog post it’s aimed at.

I’d post an example, but I usually click the “spam” button to delete them. I decided to write about this after twice today coming across on other sites these kinds of spam comments that got through to publication — because those site owners don’t moderate or vet comments before they’re published online, relying solely on a comment spam filter to catch this crap. But if the spammers are personalizing the comments to what you’re writing about, it’s unlikely that a filter will catch those.

So here’s my plea: Start moderating your user comments before publication. It’s a real turn-off to visit a blog or website and see that the owner is letting this happen.

At an increasing number of websites, this latest form of comment spam is adding to the chaos that’s already rampant in comment threads when site owners don’t require commenters to user their real names. So you end up with, as New York Times media reporter David Carr describes them, lots of stupid, often disgusting comments from the “low sloping forehead” crowd.

Here’s a second suggestion, and this one is aimed especially at newspaper websites, many of which are guilty of letting their user comments turn into online cesspools: It’s high time to start demanding that those who wish to comment on a story presented on a website or blog to use their real names and register their personal data (i.e., name and confirmed e-mail address). Those who abide by this rule can have their comments posted immediately and unmoderated.

Of course, there are legitimate reasons sometimes for an online user to post a comment anonymously. But that’s easy to handle, in different ways:

• Set up a “post anonymously” comment form, but have an editor moderate those comments
• Allow pseudonyms instead of real names on user accounts, but always moderate those comments

Too many untended user-comment threads, especially on news sites which are of course filled with controversial content and issues, are starting to really stink. It well past the time to start cleaning out the stench and saying goodbye to the anonymous trolls.

Face it, for many of you right now, your user comments suck. It doesn’t have to be that way.

(Update: I’m finding this application to be buggy on my Wordpress blog, so I’ve turned it off for now. I might try it again if the developers improve it.)

I’m fond of trying out new technologies and digital services, and I’m often willing to use this blog as a sandbox. So today I’ve installed a new add-on to my blog called Insight App, which allows readers to highlight text and then easily rate it or comment on it, for everyone to see. With photos, like the sample one I’ve included with this blog item, you can click on the little blue icon added to the photo and then you’ll get the various options for rating or leaving a comment.

You probably recognize this photo. Use your mouse to hover over the photo, then click the little blue icon and rate or comment on the famous image.

For now, I’ve only installed Insight App on my article or “single-post” pages, so to try it out please click on the headline for this item (if you’re on my main blog page); if you came directly to the article opage, then the functionality should be visible to you now.

So, what you can do is highlight some text, then you’ll see a small icon in the lower left of the screen, which when clicked gives you various options for leaving your mark or thoughts attached to this blog item. I have the ability to customize what gets asked, but for now it’s just the default options.

I’ve turned off comments on this post so that you can comment using Insight App instead, and tell me what you think of it.

At first glance, I found it a bit confusing, but then grasped the interface. What do you think?

I do think that it’s about time that we got beyond the standard user comments at the end of an article and tried something more sophisticated. It looks like Insight Apps is trying to do that, so give it a workout during its beta testing period.

(Note: After publishing this item and playing with the feature some more, I found the interface for adding my comments and ratings a bit clunky and not intuitive enough. And the default ads are kind of annoying; if I took the trouble to sign up with Insight Apps and got better matched ads and some money-share from the deal, I might not mind so much. The concept looks promising, but I think it needs some tweaking.)

After writing a column for Editor & Publisher Online for so long (it was my “Stop The Presses!” column that served as the website’s main original content at the very beginning), it feels weird to have the final one published.

But it’s online, “Goodbye, for Now: Looking Foward.” (My editors rejected my apparently too-controversial suggested headline: “Stop a Lot of the Presses! (Farewell, E&P).”

There’s no place for online discussion of the column on the E&P site, so I hope anyone with an opinion on it will use the Comments area below this blog item to react to what I’ve written.

I chose to go out with a two-part list.

• One is 20/20 hindsight fantasy: what the last 15 years should have looked like if only the newspaper industry’s leaders (and employees and outside analysists and pundits) had reacted to (and more effectively lobbied industry leaders on how to respond to) disruptive change properly.

• The other is prediction: based on the reality of what did happen over that time and the decisions made, what can the newspaper industry expect next and what will the news eco-system look like.

I’ll continue writing on the future of news — and yes, expressing my opinions — on this blog. You’ll also start to see me writing on a blog associated with my newest project, set to launch in January 2010: the Digital Media Test Kitchen at the University of Colorado at Boulder. More on that very soon.

To any and everyone who spent any time reading “Stop The Presses!” over the years, thank you for spending some of your valuable time pondering my words. To everyone I’ve interviewed, thank you for sharing your ideas and opinions — and educating me on what’s to become of media in the digital era. And to my editors at E&P (present and past), thanks for allowing me this venue, and for your support over the years. Good luck!

One of my strongest interests this year has been news and content business models, and how to pay for content that’s given away free online. As a blogger (and my professional interest as a writer, researcher, and consultant on news business models), I’m especially interested in the wave of new solutions for websites and blogs to attract money from volunteer contributors.

This weekend, Kachingle, one of the first of this new wave of voluntary-pay solutions I heard and started writing about in early 2009, debuted its service in beta. (Disclaimer.) I’m excited to finally see this concept in action, and find out if my gut instincts are correct: that some websites and blogs can make a tidy revenue stream of voluntary user donations (a.k.a., crowdfunding).

Image from Kachingle.com

It’d be great if you would “Kachingle” me, which means that you like my blog and writing enough to monetarily support it (along with your other favorite sites and blogs that will start using Kachingle). Note the Kachingle “medallion” in the upper right of all my blog pages and sign up.

Here’s the quick version of Kachingle for the first-time user:

• Via the medallion, you’d sign up for a Kachingle account
• This will entail committing to a $5/month Paypal withdrawal from your account
• That $5 will be shared each month among all sites that you like most (and are Kachingle publishers carrying the medallion)
• Whenever you encounter a Kachingle-enabled site, if it’s one you like and visit often, mouseover the Kachingle medallion so it expands, then click “Kachingle website.com”
• Your money will be distributed only among sites you’ve “Kachingled” and based on number of site visits by you

So, now as a Kachingle paying member, your money (minus Kachingle’s admin fee) will be shared by the sites you’ve “Kachingled.” No money will go to Kachingle-enabled sites that you haven’t opted to support.

I’m in touch with several other companies also looking for monetary solutions for free online content, including several operating under the crowdfunding principle, and you’ll see me test them out on this blog. Currently I have alpha versions of SurfShare and Payyattention on this blog, but both of those are still in demo mode; no money is being accepted by them yet.

I’ve tried out a couple others but took them down due to coding conflicts. As those developers get things straightened out, I’ll experiment with their services, too.

This is going to be interesting to watch, across the web. Will voluntary user/reader support represent much money for websites and blogs that try it?

I don’t think that crowdfunding is going to save the news industry, though it could become a nice extra revenue stream for web news publishers. I think that for some bloggers, crowdfunding using streamlined donation solutions like Kachingle could be significant.

So Kachingle is off and running. Let’s see the rest of you launch soon, and see what happens!

Take a look at the left column of this blog, at the top just under the masthead, and you’ll see something new. It’s an experimental counter that tracks your personal usage on just this site. [Clarification: you may not see the counter widget until you've clicked around to a story or two on this site.] Called SurfShare and developed by NewsCloud’s Jeff Reifman, in time you’ll see more sites carry this widget.

Thus, for those participating sites that you visit, you’ll get a quick visual cue of how often you view those sites. It’s valuable feedback (I think), because with all the websites and blogs that most people visit in a typical day, you may not be fully aware of which ones you frequent often. (Be sure to enable your Facebook Connect connection on SurfShare, then it will soon track you across different computers, not just a single one.)

For publishers, the SurfShare personalized, site-specific stats for each user represent opportunity to make money by identifying your most faithful and frequent visitors. I’ll explain that in a bit.

For a more complete explanation of SurfShare, read Reifman’s blog post yesterday announcing the alpha launch.

SurfShare already has some nifty features such as, for the site visitor, a searchable, auto-tagged listing of all stories viewed on participating sites, and a widget that shows which of your Facebook friends have read a story; and for the publisher, a widget that shows a specific site’s most popular pages. More useful widgets are coming, Reifman says, such as a feature of SurfShare.org that will recommend stories your friends have read.

Now, back to that money thing. I think SurfShare is a smart idea, for one reason, because it helps a site publisher or blogger identify their “best customers” and most-frequent visitors. For example, with SurfShare, Reifman soon will add the ability for a participating site publisher to take actions after an individual user has visited the site, say, 10 times, or read 10 articles.

Examples of what action a publisher might take are many:

• A blog owner might after a visitor has read 10 articles redirect to a page that says some thing like, “Hey, I noticed that you seem to like my blog! Thanks for being a regular reader. I write this blog in my spare time, and if you’d like me to continue, I’d love it if you click the donate button below and send me whatever amount you’d like to support my writing. Thanks!”
• On the opposite extreme, a news publisher might decide that once a site visitor has read, say, 10 stories that he/she should start paying, and demand signing up for a micropayment account where each article read costs 1 cent. (This might hook into payments systems like those coming from Journalism Online, BitCents, or Google Checkout, or be part of SurfShare’s future options.)
• A site owner could use the user tracking to identify the best prospects for premium memberships. For example, The Times (of London) website could offer visitors a discount on its £50-a-year News+ premium online membership after they’ve read 10 articles on the site — and if no response, perhaps an even steeper discount after 20 articles. (See my most recent blog item about Times+.)
• A news site might notice that a visitor has viewed 10 sports pages, then offer a sports premium membership or suggest an e-commerce purchase (e.g., souvenir Super Bowl book) at a discount.

There are so many possibilities for what a blog or site publisher could experiment with using this approach. While some smart media companies with sophisticated publishing and marketing systems may already have tried such tactics, SurfShare appears as an opportunity for small sites and blogs to take advantage of new revenue-generating strategies based on tracking individual users’ behavior and identifying their best and most loyal online visitors.

Installation involves add a few lines of Javascript to your site, and a Wordpress plug-in is planned. You can add your site to SurfShare and pick up the code from this webpage.

I have a bias toward rewarding frequent visitors to a specific website or blog. I’d much rather offer the person who’s read 20 stories on my food-related site in the last week a discount or 2-for-1 meal coupon from an advertising restaurant, or offer a 25% discount on a recipe book that I’ll sell them, than force them to subscribe or start paying per article. Reifman has a differing view and likes the micropayment model. But the great thing about technology like SurfShare is that we can experiment and figure out what works best.

One other thing I like about the SurfShare model is that I think the user feedback of the tracker will motivate heavy users of a site to change their behavior, which might be to financially support the site in some new way. This reminds me very much of the miles-per-gallon (MPG) indicator in my wife’s car, which is a gas-electric hybrid.

Huh? Well, I’ve noticed the impact of that MPG meter on the dash on my driving habits. My car does not have an MPG indicator. Guess what: I find that I drive more smoothly and conservatively in my wife’s car, because that MPG indicator lets me know when I’m being a “bad” driver and wasting gas. In my own car with no such indicator, I tend to drive in my more normal manner: faster, with quicker starts and stops. The indicator in her car alters my behavior.

I think that for heavy users of a particular site, seeing their personal stats could likewise change their behavior. They may be more willing to support a site knowing how much they use it. It will be up to publishers and academic researchers to figure out how best to persuade such people to part with some of their money — whether by voluntary donation, making a prompted online purchase, buying a premium memberships, etc.

A while back I installed Tracer on this (Wordpress-based) blog, as an experiment to see what people were copying from my blog entries. It’s interesting information, but I regret setting Tracer up so that it would also include a customized link request that shows up whenever someone pastes words copied from my blog.

The idea is that the person excerpting some of your article might keep the attribution line and sends links back to your blog. Fine in theory, but I personally found it annoying when I copied some of my own words and pasted them elsewhere. (I’d have to trim the link request code.)

Also, I’ve noticed a drop in my recent blog entries being picked up by other bloggers. I have no idea whether this Tracer setting discourages people from excerpting my blog content, or if it’s another factor (like getting more link referrals on Twitter and Facebook than other blogs, which seems to be a trend).

Whatever, I turned off the Tracer auto-link generator for cut-and-pastes from this blog, so Tracer is merely monitoring and telling me what content others have copied from my blog, which is fascinating information. No more annoyances.

Here’s the video promised by Cleveland Plain Dealer Impact Editor John Kroll (representing the paper’s online/digital side) having a follow-up debate with Reader Representative Ted Diadiun about some disparaging comments Diadiun made toward bloggers and Internet news sites during a previous video chat, which generated quite a bit of heat. (Original link on Cleveland.com.)

This is not one of Diadiun’s normal video web chats, but rather a debate between an Internet-savvy Kroll and Diadiun (appearing on his day off!), who while contrite about some of the things he said previously, still strikes me as in need of some education about the media transformation we’re experiencing. Since Diadiun didn’t exactly back off his use of the word “pipsqueaks,” I’ll refrain from backing off my earlier blog-item description of him as a news “curmudgeon” in need of some further education.

See for yourself. (BTW, the headline below in the embedded video is part of the video; I didn’t write it, a Cleveland.com staff member did.)

Two pipsqueaks sitting around talking

Kroll makes the point that Diadiun’s rant last week represents only one opinion of many in the Plain Dealer’s newsroom of 240, and that many other staffers there have opinions that differ from either of the two men in this video. I’m glad he emphasized that.

However, from my point of view, the Plain Dealer can’t afford to have too many people on staff with views similar to Diadiun’s. For newspapers to get through the transition to profiting in the digital world, they need to pull together as a team and figure out how best to play in the digital landscape. If there are too many folks in that newsroom with views like Diadiun’s that the newspaper is best and other media are inconsequential in comparison, the Plain Dealer doesn’t have a rosy future.

I won’t go so far as to opine that Diadiun or any other “curmudgeons” in the newsroom need to be removed, but they do need some remedial education on what’s actually happening to modern media.