Ender’s Game and the intelligent ‘nets’

I’ve been reading the classic science fiction novel Ender’s Game, by Orson Scott Card, to my youngest daughter. It’s one of my favorite sci-fi books and I’m enjoying re-reading it. Here’s a quick synopsis from Wikipedia: “Ender’s Game (1985) is one of the best-known novels by Orson Scott Card. It is set in Earth’s future…

Hosting your video is not always the best choice

For most mainstream news publishers, as they produce video, the inclination is to host that content on their own websites. Makes sense, right? You own the videos, they should be where you have complete control over them. Right? Actually, not necessarily. These days it makes the most sense to post video on Youtube, which has…

Dire situation; dire solutions

The Project for Excellence in Journalism came out with its new annual report, “The State of the News Media 2008,” this week. It paints a bleak picture of the newspaper industry, especially — though bleaker for large metro dailies than small papers. It’s a must-read for anyone in the news business (and not just newspaper…

A nice blog-aggregation presentation

Here’s an excellent new blog aggregator: Alltop.com. That’s the site’s main entry point, and here’s one of its aggregator sites: Journalism.Alltop.com. The concept is a simple one that we’ve seen before, though I think this is a nicely done implementation that’s worth a look. Alltop’s sites simply list the top 5 entries of a bunch…

Recruit ‘citizen reporters’ or leverage who’s out there already?

When some news people think about “citizen journalism,” the inclination is to think of encouraging (and perhaps teaching) non-journalists to act like journalists. For example, my hometown paper features something called MyTown, which announces: “Post news, events and photos. Blog, create your own groups, set up RSS feeds, and build your own communities and web…

When reporters reach out with social tactics, traffic happens

Today’s tip was spotted in a recent article by Robert Niles of Online Journalism Review, “Keeping Your Job in Journalism.” While the article is aimed at instructing journalists on how to keep their jobs in an era of downsizing and transition-of-the-business-model chaos, one recommendation helps not only the individual journalist, but his or her news…

Bring back Herb Caen (online)

In yesterday’s tip I mentioned Herb Caen, the popular columnist who was such a huge part, for so many years, in making the San Francisco Chronicle the top newspaper in town. After Caen died in 1997, the Chronicle was less interesting a paper to many readers in the Bay Area. The paper has had some…

Not your grandfather’s widgets

Widgets should be a huge part of most media companies’ strategy in the years ahead, as a way to spread their content around the web widely. (aka, the Distributed Web.) Here’s an interesting widget example from Pulse360 that comes with built-in advertising and revenue sharing, so that there’s incentive for lots of websites to carry…

Go after non-customers relentlessly

Here’s more good advice from Newspaper Next 2.0 (American Press Institute). As the report points out, in most newspaper markets, less than half of local consumers are frequent newspaper readers and as little as one-quarter or less of local businesses are newspaper advertisers. The latter figure is the result of most newspapers 1) not having…

Opportunity: Create a ‘localpedia’

I encourage you you to check out the American Press Institute’s new report: “Newspaper Next 2.0: Making the Leap Beyond ‘Newspaper Companies’.” There’s some great advice in this free publication, and this week I’ll be pulling out a few tips and featuring them here. Principal author Stephen T. Gray’s primary message is that newspaper companies…

Put celebrity power to work by getting them to talk

Does your news organization have some celebrities on staff? Perhaps a star columnist, a sports reporter who’s well known, celebrity stringers (athletes, politicians), etc. Maybe the editor or publisher is a “star” in the community. Today’s tip will put those people in what may be an uncomfortable position: Have them dive in to discussion areas…