When reporters reach out with social tactics, traffic happens

2 min read

Today’s tip was spotted in a recent article by Robert Niles of Online Journalism Review, “Keeping Your Job in Journalism.” While the article is aimed at instructing journalists on how to keep their jobs in an era of downsizing and transition-of-the-business-model chaos, one recommendation helps not only the individual journalist, but his or her news…

Bring back Herb Caen (online)

2 min read

In yesterday’s tip I mentioned Herb Caen, the popular columnist who was such a huge part, for so many years, in making the San Francisco Chronicle the top newspaper in town. After Caen died in 1997, the Chronicle was less interesting a paper to many readers in the Bay Area. The paper has had some…

Why NYTimes.com is growing so well

1 min read

Here’s a little bonus tip (since I normally just post once a day here). It’s a video interview I just spotted by Beet.TV with NYTimes.com senior VP and general manager Vivian Schiller about why her website has seen such a dramatic growth in usage. Of course, the removal of TimesSelect, which put some premium content…

Grow your presence by sharing your photos

1 min read

It’s becoming common nowadays for news organizations to put their videos on Youtube (e.g., NYTimes.com). That’s a smart thing, since it’s increasingly important to reach people with your content wherever they may be. They’re not always going to visit you at your website, but they’re increasingly spending time on social networks and social-media sites like…

Increase pageviews by making commenters stick around

2 min read

In an earlier item I mentioned how some corporate web content management systems lag behind open-source platforms in some ways. One thing I often notice with websites of major news organizations using proprietary CMS’s is that they lack “subscribe to comments” features — which is a common feature on many blogs and websites using open-source…