Not your grandfather’s widgets
Mar 5, 2008 in Advertising, Featured, Widgets | comments(0)
Widgets should be a huge part of most media companies’ strategy in the years ahead, as a way to spread their content around the web widely. (aka, the Distributed Web.) Here’s an interesting widget example from Pulse360 that comes with built-in advertising and revenue sharing, so that there’s incentive for lots of websites to carry the widgets.
This particular one is called the CBS 4 Denver network, and includes content from Channel 4’s news operation in the widgets in either video or story format. Topics include Denver news, sports, politics, lifestyle, arts and culture (standard local news fare). Website owners that choose to carry the widget select from among the general topic feeds. Continued



