Instead of micro-payments, what about micro-rewards?

4 min read

Earlier this week, Jeff Reifman of Newscloud wrote an essay, “How Micro-payments Could Save Journalism,” which he says was inspired by most recent Editor & Publisher column, “Your News Content Is Worth Zero to Digital Consumers.” (I’m a bit slow to respond due to a busy work week.) Reifman wrote: “I disagree with the premise…

Develop a widget strategy to expand your reach

2 min read

As a strategy to grow your news website, developing and deploying smartly designed widgets is an important one. This year you’ll see me write and hear me talk a lot about widgets and the overall concept of spreading your content far and wide online. News publishers by now should have deep-sixed the old notion that…