Don't block people with a "wall"; entice premium users in.

It’s not a ‘paywall’ when it’s ‘freemium’

The word “paywall” as applied to news websites sucks. It’s a negative word. If a consumer hears that a favorite news site is putting up a “paywall,” the response is highly likely to be: avoid! Some news-site user monetization systems truly are “paywalls.” I’m fine with saying that The Times‘ (the UK one) website has…