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All Posts Tagged With: "reinventingclassifieds.com"

We’re paying for best ideas to save newspaper classifieds

Over at ReinventingClassifieds.com we’ve got a couple competitions going on, both soliciting ideas for newspapers to help turn around their stumbling classifieds operations. While we have some good ideas (we think) for helping the situation — and we’ll roll them out in the months ahead — we don’t profess to have all the answers. Ergo, let’s tap the collective intelligence of seasoned media and advertising professionals and innovative-thinking students worldwide.

So, two contests, one for college students, and one for media and advertising pros.

I hope you’ll spread the word — or enter yourself. Deadline for both competitions is December 31, 2008.

Student ideas sought on saving classifieds

Over on my ReinventingClassified.com project, we’ve opened up a contest for college students (and recent grads), asking them to offer their ideas for solving the newspaper industry’s classifieds crisis.

Best essay (or video, audio, multimedia presentation, or whatever) wins $250. There’s a runner-up award of $50.

I believe that newspapers need to pretty much write off much of their old model and find a new way when it comes to classifieds. Professionals have started to offer their ideas on the site; now let’s see what the next generation of media folks can come up with.

Announcement here. Entry form here. PDF announcement flyer here.

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