Develop a widget strategy to expand your reach
Feb 7, 2008 in Advertising, Featured, Widgets | comments(0)
As a strategy to grow your news website, developing and deploying smartly designed widgets is an important one. This year you’ll see me write and hear me talk a lot about widgets and the overall concept of spreading your content far and wide online. News publishers by now should have deep-sixed the old notion that their content is sacred and should be restricted to viewing only on their websites. They must get used to the idea that their content can be just about anywhere — and that’s a good thing. Continued
